. Introduction
Descent Online is committed to protecting your privacy and ensuring that your personal information is handled securely and responsibly. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit or make a purchase from www.descent.online.
By using our website, you consent to the terms outlined in this Privacy Policy.
2. Information We Collect
We collect the following types of information:
2.1. Personal Information
When you make a purchase or register an account, we may collect:
- Full name
- Billing and shipping address
- Email address
- Phone number
- Payment details (processed securely through third-party payment providers)
2.2. Non-Personal Information
We may also collect non-identifiable information automatically when you visit our site, including:
- IP address
- Browser type and version
- Device information
- Pages visited and browsing behavior
This information helps us improve the user experience and website performance.
3. How We Use Your Information
We use your information for the following purposes:
- To process and fulfill your orders
- To communicate order updates, delivery information, or support queries
- To personalize your shopping experience
- To send marketing communications (only if you opt-in)
- To improve our website, products, and services
- To comply with legal and regulatory requirements
4. Sharing Your Information
We value your privacy and only share your data when necessary, such as:
- Delivery partners, to ensure your order reaches you
- Payment gateways, to securely process transactions
- IT and analytics providers, to maintain and optimize our website
- Legal authorities, when required by law
We do not sell or rent your personal information to third parties.
5. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy or as required by law.
After this period, your data will be securely deleted or anonymized.
6. Cookies
Our website uses cookies and similar technologies to enhance your browsing experience.
Cookies help us:
- Recognize returning users
- Store preferences and shopping cart items
- Analyze website traffic
You can manage or disable cookies in your browser settings, but doing so may affect website functionality.
7. Security
We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, misuse, or alteration.
While we take all reasonable precautions, no online platform can guarantee absolute security.
8. Your Rights
Depending on your location (e.g., under POPIA or GDPR), you have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Withdraw consent for marketing communications
- Lodge a complaint with a data protection authority if you believe your rights have been violated
To exercise these rights, please contact us using the details below.
9. Third-Party Links
Our website may contain links to third-party websites.
We are not responsible for the content or privacy practices of these websites. Please review their respective privacy policies before providing personal information.
10. Marketing Communications
If you have opted in to receive marketing emails, you can unsubscribe at any time by clicking the “unsubscribe” link in our emails or by contacting us directly.
We will never send you unsolicited promotional content.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated “Effective Date.” We encourage you to review this page periodically to stay informed.